Stewardship Practice Reminders

This article is reproduced from the September 2022 Issue of Parish Pulse.

We have lifted a few key points from past articles and summarize them below. These are based on past observations about weak parish stewardship practices.

1. You Need to Ask

Some parish's pride themselves on maintaining a low key approach to parish finances and stewardship. We respectfully disagree.

Your best people will respond well to effective "asks" that give them an opportunity to express generosity for something they love. Your least committed may complain - but that is likely a chronic behavior.

Effective "asks" are professional, to the point, humble, respectful yet confident, direct and trusting. They use the language of the church. Clergy and laity should ask. Ask verbally, in writing, formally and informally, in person and as part of brief post liturgy "talks".  

2. But Don't Beg

Few people are inclined to generously support a parish or institution that appears desperate, apologetic, timid or embarrassed. A sinking ship. Avoid talking about parish needs and financial distress. Don't threaten: "Unless we get this ($) we won't be able to..."  

3. Communicate What Has Been Done

Tell the positive story of your parish efforts: its ministries, prayers, worship, fellowship. Remind parishioner's that their generous commitment enables the parish to fulfill its Christ centered purpose. It often helps to use photos, charts and graphics to communicate the parish story.

4. Express What Could Be Done

In addition to summarizing what you have done describe what could be done. What are the priorities? Our aspirations? Parish councils and stewardship teams should always be prepared to express a vision of a thriving --not merely surviving parish. What could be done with (e.g.) 20% additional financial support? 

5. Start Earlier Next Year

One consistent parish stewardship error is to pack all conversation concerning money, commitment and generosity into a brief stewardship period. Then once complete everyone breathes a sigh of relief-- puts a lid on the box called stewardship -- and shoves it in a metaphorical corner. Instead plan a number of messages nd conversations throughout the year. Occasionally talking about the the importance of actively expressing gratitude - without tying it to an appeal - makes the entire topic more organic. 

6. Leaders Lead

The parish council and other parish leaders should lead the way in expressing their generosity and commitment to parish values.

7. Online Giving

While you may still write checks -- you are now probably in the minority. Many people don't carry --or even have --check books. Likewise the use of cash has dropped precipitously. Explore and offer a variety of forms of online giving -particularly enabling recurring giving. People will give regularly and in greater amounts.